[ Free E-Book ] THE ULTIMATE GUIDE TO BLOGGING

This guide will give you the practical advice you need to help manage your blogging efforts throughout each stage of its lifecycle. 

From creating your blog – to gathering stellar content – to leveraging and distributing your posts for maximum impact, we’ve got the tips, case studies and tools you need to build and maintain a successful blog that benefits you and your business. 

Added in some industry insights to help you better understand the role blogging plays in your overall content marketing strategy, and how other businesses are investing in, and practicing, this critical content activity.

TABLE OF CONTENTS

1 Blogging 101

2 Blogging Stats, Facts & Insights (and what they mean to you)

a. 12 Reasons to Start Blogging

3 Calculating the Costs of Having Quality Content on Your Blog

4 Getting Started: How to Build Your Blog and its Content Strategy

           a. The 10 Things Every Company Should Do Before Blogging

           b. Choosing Your Writing Style

5 Time to Write! How to Create Stellar Content in Each and Every Post

           a. Basics and Best Practices

           b. Post Types

           c. Attention-Grabbing Headlines

6 Promoting and Leveraging Your Posts for Maximum Content Exposure

           a. 12 Things to Do After Posting

           b. How to Leverage Your Post Content

7 Measuring Success (21 Blog Metrics)

8 Appendix

           a. Resources and Tools Library

                      i. 22 WordPress Plugins

                      ii. B2B Blogging tips

                      iii. 10 Must-Have Content Marketing Templates

                      iv. 10 Blogging Tips for Beginners and Experts


b. Companies Doing Blogging Right (Case Studies)

More Deatils about this book :

Title : THE ULTIMATE GUIDE TO BLOGGING
Author (s) : Joe Pulizzi
Publisher:Content Market Inginstitute
Pages : 37 Pages
Size : 3 Mb
Format : Pdf
Language: English

Category : blogging