[Free Ebook ] How to Make Money Online with eBay, Yahoo!, and Google

A Step-by-Step Guide to Using Three Online Services to Make One Successful Business

This Book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay,Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.

Contents at a Glance

Building an eBay Business

• How Your Business Fits Online 
• Creating Your eBay Presence 
• Preparing to Sell 
• Planning Your Shipping 
• Listing Your Items Effectively 
• Monitoring, Modifying, and Managing Sales 
• Payment, Shipping, and Feedback 
• Automating and Scaling 
• Opening an eBay Store 0
• Marketing, Keywords, and Promotions 
• Power Selling, Consignment Selling, and Analyzing Your Business 

Building Your Yahoo! Store

• Getting Started with Yahoo! Merchant Solutions 
• Adding and Importing Products 
• Working in Store Editor 
• Creating the Home and Section Pages 
• Modifying Page Layout 0
• Customizing the Site Design 
• Defining Payment Methods and Your Checkout Process 
• Configuring Shipping, Taxes, and Inventory 
• Processing Orders 
• Promotion Strategies and Tools 

Using Google Pay Per Click and More to Grow Traffic

• Google AdWords and Other Pay Per Click Programs 
• Setting Up a Google PPC Campaign 0
• Managing Your PPC Campaigns and Measuring Results 
• Selling Through Shopping Directories: Froogle, Yahoo! Shopping, and More 
• Improving Natural Search Engine Ranking 
• Using Affiliate Programs and Other Marketing Techniques 
• Selling Through Amazon and Other Merchant Programs 
• Cross-site Merchandising and Promotions 

More Details about this book :

Title :  How to Make Money Online with eBay, Yahoo!, and Google

Author (s) : Finlayson, Jill, Kent, Peter

Publisher:  McGraw-Hill Osborne Media

Pages : 429 Pages

Size : 13.1 Mb
Format :  Pdf

Language: English

Category : Business